Although he's played a role in the careers of many of today's icons, we take a look at the varied fortunes of those who've actually signed to Gucci Mane's 1017 label, and why it might all be about to change.
Whether he’s adding new additions to his own expansive catalogue or keeping up with new waves of hip-hop as they happen, Gucci Mane is never one to stay stationary. Instead, the man that’s often cited as a pioneer of trap music is always trying to push himself forward and bring an entourage of budding talent along with him.
Built from the ashes of the original, Mizay Entertainment-backed So Icey Ent, Gucci’s 1017 Records is now a well-established brand name and has an illustrious distributor in Atlantic. As Gucci told XXL in July 2020, his primary goal with the label is to equip new rappers with everything they require to escape adversity and succeed.
"I wanna share [with new artists]. I feel like I got a lot of knowledge," he revealed. "That what you can be charitable with.... I always embraced the hardcore rapper that don't nobody want to fuck with, that everyone blackballed or whatever. Those be the people I open my doors to."